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Gin 1689 signs distribution agreement with Heineken

Gin 1689 signs distribution agreement with Heineken

Bratislava, 18st of September 2023: Award-winning Gin 1689, launches in Slovakia through an exclusive distribution partnership with Heineken.  

Heineken Slovakia is one of the leading distributors of beers & premium spirits and its portfolio represents a rich selection of high-quality alcoholic beverages & world brands.

Following in the footsteps of markets including South-Korea, UK, Germany, Poland, Spain, Hungary, Slovenia, Nordics and the Czech Republic, Slovakia is the next market to launch the Amsterdam-based Gin 1689. 

Gijs van der Loo, Sales Director Heineken, highlights: “We are very happy to start collaborating with Gin 1689. We offer a portfolio that serve the current and future needs of consumers and these brands fit perfectly into our strategy!” Van der Loo continues; “Very soon our customers can order their favourite bottles via our Partner HEINEKEN by Eazle platform.”

Sharing his news, founder Alexander Janssens of Gin 1689, states “We are excited and proud about this fantastic opportunity to work with one of the largest consumer goods company in the world!”

Janssens continues; “With more than 2.000 horeca customers Heineken is a very strong partner to distribute our award-winning gins in Slovakia”

The Slovakian gin market is expected to grow annually by 4.25% (CAGR 2023-2027) and revenue in the Gin market amounts to €103m in 2023.

Gin 1689 is based on a three-century old original recipe and beautifully combines juniper berries, apple, quince, dried lemon & orange peel, clove, nutmeg and aniseed. 

About Gin 1689:  

Amsterdam’s Gin 1689 is based on a three-century-old gin recipe dating back to the time when William of Orange the Third, introduced gin to the British population and the gin craze started. Since its launch, Gin 1689 has won many accolades with the highlight being Gold, in the premium category; at the Gin Masters in London. 

In 2019 Gin 1689 launched the first Dutch Pink gin and received great coverage on the BBC and in UK National Newspapers including The Telegraph. 

About Heineken: 

Heineken is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality beers and ciders and employs approximately 85,000 people.


Dutch Gin



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