Kuala Lumpur, 14th of July 2025 – Amsterdam-based Gin 1689 has officially launched in Malaysia through an exclusive partnership with PNP Distribution, a leading Southeast Asian distributor known for its curated portfolio of high-end spirits across both domestic and travel retail markets.
Jolyon Muller, Sales & Marketing Manager at PNP Distribution, expressed his enthusiasm: "Malaysia is an exciting, fast-growing market—and one of the largest for gin globally. We’re proud to represent premium brand Gin 1689 and excited to add it to our Malaysian portfolio."
Following its success in countries such as the UK, Germany, Spain, Poland, Hungary, the Nordics, South Korea, Thailand and Singapore; Malaysia marks the latest expansion for Gin 1689—a brand deeply rooted in Dutch heritage and craftsmanship.
Alexander Janssens, founder of Gin 1689, shared his thoughts on this new milestone: "Ever since exhibiting at Bar Convent Singapore two years ago, we’ve seen tremendous interest in our authentic gins from across Southeast Asia. Now being available in Malaysia—home to world-class hotels and cocktail bars—is a big step forward for our growth in the region."
Malaysia’s gin renaissance is in full swing, with Kuala Lumpur’s craft cocktail scene earning global recognition. Leading the charge is Bar Trigona, ranked No. 36 on Asia’s 50 Best Bars 2024, located in the elegant Four Seasons Hotel Kuala Lumpur. Under the creative direction of head bartender Rohan Matmary, the bar is celebrated for its use of indigenous ingredients and strong partnerships with local farmers.
About Gin 1689:
Crafted in Amsterdam, Gin 1689 is inspired by a centuries-old recipe from the era of William of Orange, who famously brought gin to the UK and ignited the original gin craze. Today, the brand has won numerous accolades, including Gold at the Gin Masters in London. In 2024, it proudly debuted in Travel Retail with a launch at Amsterdam Schiphol Airport, one of Europe’s busiest travel hubs.
About PNP Distribution:
PNP Distribution is a premier distributor of premium, super-premium, and craft beverages across Southeast Asia. With a footprint in both duty free and domestic markets, their portfolio includes some of the world’s most respected wine, beer, and spirits brands.
