Valletta, 9th of May 2022: Award-winning, Amsterdam-based Gin 1689, launches in Malta through a distribution partnership with Logic International.
Café del Mar will host the official launch event in the first week of May, exclusively for members of the press, influencers and top bartenders.
With a strong focus on on-trade and off-trade, Logic International will be responsible for all sales and marketing activities of 1689 in Malta.
The gin market in Malta is growing year on year and after 2 years of COVID-19 many European tourists are returning for their summer holidays. Gin 1689, which is particularly popular among British tourists, due to being “Gin of the Month” in the UK Craft Gin Club; should appeal to tourists and locals alike.
Zack Abela, Director of Logic International highlights: “Gin 1689 in particular is very well suited for the Maltese market certainly due to its many international tourists.” Zack continues; “We work with several quality brands and are immensely proud of adding Gin 1689 to our portfolio, especially the 1689 Pink Gin will be very popular in bars and restaurants in the summer season!”
Sharing his news, founder Alexander Janssens of Gin 1689, states “We are excited and proud about this fantastic opportunity to have such a strong partner in Malta!”
Janssens continues; “International expansion is important for us as we would like to give more consumers the opportunity to try our authentic gin and with the reach and market position of Logic International, we can’t find a better partner!”
About Gin 1689:
Amsterdam’s Gin 1689 is based on a three-century-old gin recipe dating back to
the time when William of Orange the Third, introduced gin to the British population and the gin craze started. Since its launch, Gin 1689 has won many accolades with the highlight being Gold, in the premium category; at the Gin Masters in London.
In 2019 Gin 1689 launched the first Dutch Pink gin and received great coverage on the BBC and in UK National Newspapers including The Telegraph.
About Logic International:
Logic International is the Spirits Distributor and trading company of Premium, Super-Premium & Handcrafted Gin in Malta.