Award-winning, Amsterdam-based Gin 1689, whose gin is based on a three-century-old gin recipe, has entered the Swedish market with a distribution partnership with Triplus.
With a strong focus on on-trade and off-trade, Triplus will now be responsible for all sales and marketing activities of this brand in Sweden.
Triplus, a wine & spirits importer and distributor based only one-hour drive outside Gothenburg was founded in the early 2000s. It’s well integrated in the culinary scene, delivering to restaurants all across Sweden.
The gin market in Sweden is growing year on year and Gin 1689 is in high demand with Swedish consumers keen to explore more gins both local and international.
Torbjörn Rundkvist, founder and CEO of Triplus highlights: “Gin 1689 in particular is very well suited for the Swedish market certainly as consumers are always on the look out for new exciting gins.” Rundkvist continues; “We work with several quality brands and are immensely proud of adding Gin 1689 to our portfolio, hoping for a long and prosperous relationship!”
Sharing his news, founder Alexander Janssens of Gin 1689, states “We are excited and proud about this fantastic opportunity to have such a strong partner in Sweden!”
Janssens continues; “International expansion is important for us as we would like to give more consumers the opportunity to try our authentic gin and with the reach and market position of Triplus, I can’t find a better partner!”
About Gin 1689:
Amsterdam’s Gin 1689 is based on a three-century-old gin recipe dating back to the start of the gin craze, when William of Orange the Third, introduced gin to the British population.
Since its launch, Gin 1689 has won many accolades with the highlight being Gold at the 2018 Gin Masters in London in the premium category. In the Summer of 2019, Gin 1689 launched the first Dutch Pink gin and received great coverage on the BBC and in National Newspapers including The Telegraph.