Berlin, 2nd of January 2024. Award-winning Gin 1689 launches a partnership with German supermarket chain REWE. With approximately 3,300 stores, REWE is the second largest food retailer in Germany.
Starting with a regional listing in the Berlin area, this partnership has the potential to expand to other regions in Germany. This listing will be supported with a variety of instore marketing activities to kickstart sales.
Sharing his news, founder Alexander Janssens of Gin 1689, states “Launching in one of the largest supermarket chains in Germany is an important milestone for Gin 1689. Berlin, a metropole with more than 6 million inhabitants, is a massive region for us in Germany and we already have several high-profile cocktail bars serving our gins including House of Gin near the Kurfurstendamm. Having our gins now available in the supermarkets means consumers can enjoy Gin 1689 at home too!”
Gin 1689 has been available for more than 4 years in Germany and has secured high volume listings including Hilton, Marriott, Urban Drinks and Amazon. Last year the international German newspaper Frankfurt Allgemeine dedicated a special article to the history of Gin 1689.