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Gin 1689 signs distribution deal and launches in Hungary

Gin 1689 signs distribution deal and launches in Hungary

Budapest, 20th of October 2022: Award-winning Gin 1689, launches in Hungary through a distribution partnership with Premium Drinks.  

Following in the footsteps of Poland, Slovakia, Bulgaria and the Czech Republic, Hungary is the 5th market in central Europe, this year, to launch the Amsterdam-based Gin 1689. 

With a strong focus on on-trade and off-trade, Premium Drinks will be responsible for all sales and marketing activities of 1689 in Hungary.  

Zoárd Trömböczky, Sales Director of Premium Drinks, highlights: “Gin 1689 in particular is very well suited for the Hungarian market certainly due to its many international tourists.” Zoárd continues; “We work with several quality brands and are immensely proud of adding Gin 1689 to our portfolio, especially the 1689 Pink Gin will be very popular in bars and restaurants in the summer season!” 

Nick Barends, Sales Director Gin 1689 for Central Europe highlights: “Hungary represents a fantastic opportunity for Gin 1689, and the oldest gin recipe in the world will surely resonate with Hungarian premium gin consumers! A great gin, a great team and a great distributor. What more can we ask for ;)” 

Sharing his news, founder Alexander Janssens of Gin 1689, states “We are very excited to launch in Hungary where the gin market is growing year on year and to have such a strong partner in Hungary!”   

About Gin 1689:  

Amsterdam’s Gin 1689 is based on a three-century-old gin recipe dating back to the time when William of Orange the Third, introduced gin to the British population and the gin craze started. Since its launch, Gin 1689 has won many accolades with the highlight being Gold, in the premium category; at the Gin Masters in London. 

In 2019 Gin 1689 launched the first Dutch Pink gin and received great coverage on the BBC and in UK National Newspapers including The Telegraph. 

About Premium Drinks: 

Premium Drinks is the Spirits Distributor and trading company of Premium, Super-Premium & Handcrafted Gin and other spirits in Hungary. 

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