Sofia, 5th of May 2022: Award-winning Amsterdam-based Gin 1689 makes its debut in the Bulgarian market by signing an exclusive distribution deal with Absolute Plus Ltd. The gin market in Bulgaria is growing steadily year on year and Gin 1689 is tapping into this high demand for international, premium gins.
With a strong focus on on-trade and off-trade, Absolute Plus will be responsible for all sales and marketing activities of 1689 in Bulgaria.
Nicola Dimitrov, CEO of Absolute Plus highlights: “Bulgaria represents a fantastic opportunity for Gin 1689 and the oldest gin recipe in the world will surely resonate with Bulgarian premium gin consumers.” Dimitrov continues; “We work with several quality brands and are immensely proud of adding Gin 1689 to our portfolio!”
Sharing his news, founder Alexander Janssens of Gin 1689, states “Bulgaria is one of the fastest growing gin markets in Central Europe and we are very excited to have such a strong and experienced partner in Bulgaria!”
Nick Barends, Sales Director Gin 1689 in Central Europe continues: “International expansion is important for us as we would like to give many consumers the opportunity to try an authentic gin and with the reach and position of our new distributor, we can’t find a better partner.”
Gin 1689 is officially launched in Bulgaria at an exclusive invite-only launch event for journalists and top bartenders at the roof terrace of the Hotel Kitchen 59, one of Sofia’s newest hotels.
About Gin 1689:
Amsterdam’s Gin 1689 is based on a three-century-old gin recipe dating back to the time when William of Orange the Third, introduced gin to the British population and the gin craze started. Since its launch, Gin 1689 has won many accolades with the highlight being Gold, in the premium category; at the Gin Masters in London.
In 2019 Gin 1689 launched the first Dutch Pink gin and received great coverage on the BBC and in UK National Newspapers including The Telegraph.
About Absolute Plus Ltd:
Absolute Plus Ltd is the Spirits Distributor and trading company of Premium, Super-Premium & Handcrafted Gin & Spirits in Bulgaria.